About Us


Established in 2006, Cruise Master is the leading cruise specialist in the Middle East. Strategically located in Dubai, we specialize in wholesale cruise holidays by servicing the travel trade in the region covering, United Arab Emirates, Saudi Arabia, Qatar, Oman, Kuwait, Bahrain, Lebanon, Jordan, Egypt and Pakistan.


Representing many of the world’s leading cruise brands, Cruise Master’s success lies in positioning its self as a one stop cruise holidays provider, covering the broad spectrum of cruising from contemporary, to ultra luxury, to river cruising to exploration cruising, which are distributed through the travel trade across the region, who in turn are able to offer their customers a diverse and rich mix of cruise and allied services.


To the cruise lines, Cruise Master provides distributions solutions, sales and servicing and business process outsourcing. To the travel trade, we have been successful in placing cruise holidays as one of the major revenue segments in their product offering. Besides sales and service, our highlight is in offering constant training and development, in helping consultants become cruise specialists. Although predominantly B2B, consumer oriented initiatives are also undertaken to increase awareness with respect to individual cruise brands.


Recognising the opportunity for growth in cruise holidays in the region is endless, Cruise Master is positioned to grow this segment through leading initiatives, constant enhancement in service delivery and implementing the latest distribution technology.


Heading the team at Cruise Master as Managing Director with over thirty years experience in the travel industry, Ashok Kumar has been an integral part of the growth of the cruise industry in the Middle East. An astute professional, Ashok has spent twelve years establishing major cruise brands in the region. With a combined experience of fifty years, the team at Cruise Master is collectively responsible for the growth of each team member and also for the growth of business through internal and external development exercises.